Tapping Into the Zit-Geist

Posted by admin on September 1, 2010 in entertainment, Portfolio, Recent Stories | Comments Off

It’s come to this: No one is more willing to talk about acne than a musician.

With celebrity acne-fighter Proactiv’s signing earlier this month of Justin Bieber as a spokesman, the teen star joins Katy Perry, Avril Lavigne, Sean “Diddy” Combs, Jessica Simpson, Alicia Keys and Mandy Moore as recording artists who have signed up to talk openly about “critters on their face,” as Perry refers to it in her spot.

An oh-so-amusing piece I wrote for Billboard on Proactiv’s strategy to sign Justin Bieber and other musicians as spokesmodels for its acne-fighting skincare products…